Minoo Sadat Aminzadeh; Fariborz Bagheri
Abstract
Introduction: Impulsive buying behavior can have many negative consequences for a person. The present study was conducted to investigate the mediating role of cognitive emotion regulation strategies in the relationship between mindfulness and impulsive buying behavior.
Method: The design of the present ...
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Introduction: Impulsive buying behavior can have many negative consequences for a person. The present study was conducted to investigate the mediating role of cognitive emotion regulation strategies in the relationship between mindfulness and impulsive buying behavior.
Method: The design of the present study is a correlational design. The statistical population of the present study included all consumers and buyers aged 18-65 years of Tehran who were selected by purposeful sampling method to participate in the study according to the inclusion criteria of 242 people (157 females, 85 males). The standard impulsive purchase questionnaire, mindfulness questionnaire and Cognitive Emotion Regulation Questionnaire (CERQ) were used to collect data.
Finding: Pearson correlation coefficient and path analysis method in structural equation modeling were used to analyze the data. The results showed that adaptive strategies of emotion regulation and mindfulness had a significant negative correlation with sudden buying behavior and uncompromising strategies of emotion regulation had a significant positive correlation with sudden buying behavior (P <0.01). Cognitive emotion regulation strategies also mediated the relationship between mindfulness and instant buying behavior.
Conclusion: Therefore, instant purchasing behavior can be improved by designing programs based on improving cognitive emotion regulation strategies and mindfulness.